The 6PM (6-Pillar Marketing) Framework Blog

The 6PM Framework blog is designed specifically for the CEOs of SMEs and start-ups who just started to invest (or are thinking of investing) in marketing. Each and every blog post is hyper-focused on the unique opportunities and challenges the SME CEOs experience and provides useful tips to tackle them.

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3 Steps to Turn Marketing into a Growth Enabler for Your SME

6PM (6-Pillar Marketing) Framework

3 Steps to Turn Marketing into a Growth Enabler for Your SME

What is marketing's role for an SME? Enabling business growth. Building a brand. Creating competitive advantage. Various responsibilities...

Organic Growth of Your B2B Business? Invest in Marketing.

6PM (6-Pillar Marketing) Framework

Organic Growth of Your B2B Business? Invest in Marketing.

Marketing is the most sustainable and effective way to achieve an exponential, organic growth for SMEs. How? By gradually lowering your...

3 things to consider when choosing your virtual event venue

6PM (6-Pillar Marketing) Framework

3 things to consider when choosing your virtual event venue

Just like an in-person event, a lot of decisions need to be made throughout an event planning journey for a virtual event. One of the...

1-Minute Content Marketing Tip #2: Repurpose your content as much as possible

6PM (6-Pillar Marketing) Framework

1-Minute Content Marketing Tip #2: Repurpose your content as much as possible

Repurposing your content as much as possible is the smart and efficient way to do content marketing. This doesn’t mean you shouldn’t or...

Cognitive biases: the reasons to invest in marketing

6PM (6-Pillar Marketing) Framework

Cognitive biases: the reasons to invest in marketing

Our human brain uses a lot of energy to keep us alive. While it represents only 2% of our body weight, it consumes 20% of our body's...

1-Minute Content Marketing Tip #1: Create Content for a Specific Audience

6PM (6-Pillar Marketing) Framework

1-Minute Content Marketing Tip #1: Create Content for a Specific Audience

It is the content marketing 101 and worth dedicating a blog post for: create content for a hyper specific audience. Just as you have...

Why inbound marketing over outbound marketing?

6PM (6-Pillar Marketing) Framework

Why inbound marketing over outbound marketing?

Why inbound marketing over outbound marketing? Ownership. Respect. Relationships. These are the three reasons why I prefer inbound...

4-Step Marketing Strategy for SMEs

6PM (6-Pillar Marketing) Framework

4-Step Marketing Strategy for SMEs

There are many definitions of marketing strategy and a plethora of unnecessarily complicated (in my opinion) ways to create marketing...

Why is content marketing important to marketing’s long term success?

6PM (6-Pillar Marketing) Framework

Why is content marketing important to marketing’s long term success?

What is content marketing? Content marketing is a type of marketing that involves creating and publishing content that your target...

A website is a must to SMEs. Here’s why and where to start.

6PM (6-Pillar Marketing) Framework

A website is a must to SMEs. Here’s why and where to start.

Why is a website critical for small to medium-sized enterprise marketing? Two words. Perception and relationships. Here is what I mean by...

Effective ways to do marketing with a limited budget

6PM (6-Pillar Marketing) Framework

Effective ways to do marketing with a limited budget

Split your budget into achieving short-term objectives and long-term objectives. Marketing is a long game. Expecting short-term results...

Marketing Data for SMEs - the Why, What, and How

6PM (6-Pillar Marketing) Framework

Marketing Data for SMEs - the Why, What, and How

Why is data important in marketing? Ultimate purpose of marketing data is to increase a return on your marketing investment. Without...

3 Common SME Marketing Mistakes and How to Avoid Them

6PM (6-Pillar Marketing) Framework

3 Common SME Marketing Mistakes and How to Avoid Them

Common SME marketing mistake 1. Being too broad with the target audience "Not everyone is going to want to marry you." "It's impossible...

How to create small business marketing budget

6PM (6-Pillar Marketing) Framework

How to create small business marketing budget

“How much should I spend on marketing?” This is a common question that SME CEOs ask. And the subsequent question is how to create a...

5 Tips for Establishing Marketing Objectives

6PM (6-Pillar Marketing) Framework

5 Tips for Establishing Marketing Objectives

Many established SMEs who are just starting their marketing journey experience the temptation of skipping a goal setting exercise. You...

4 Key Aspects of SME Marketing Strategy

6PM (6-Pillar Marketing) Framework

4 Key Aspects of SME Marketing Strategy

What is marketing strategy? There are many different ways to define "marketing strategy". When I googled "what is marketing strategy",...

6PM (6-Pillar Marketing) Framework

4 Steps to Strengthen Your Brand

Why is branding important? Working on your branding means establishing desired perception. Perception is our interpretation of the world....

The 6PM (6-Pillar Marketing) Framework: the What, Who, and Why

6PM (6-Pillar Marketing) Framework

The 6PM (6-Pillar Marketing) Framework: the What, Who, and Why

What is the 6PM Framework? The 6PM (6-Pillar Marketing) Framework visualizes your marketing plan. It is a blueprint of your SME's...

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