Quality = Table Stakes. Amazing experience = Differentiator.
People want good experiences. Quality only gives you table stakes. The quality of your products or services has to be good to start with....
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Marketing requires strategic patience.
In her HBR (Harvard Business Review) article, Feeling Stuck or Stymied, Dorie Clark mentions that many professionals feel frustrated with...
1-Minute Content Marketing Tip #5. Go Deep in Your Content Niche
The content marketing 101 is to have a very specific target audience. The content marketing 102 is to have a content niche, meaning that...
What is a virtual CMO?
What is a virtual or fractional CMO? A virtual CMO or fractional CMO is a Chief Marketing Officer who dedicates their time and expertise...
1-Minute Content Marketing Tip #4. Clearly Identify Content Marketing Objectives
Why have you been investing (or thinking of investing) in content marketing? I’m sure creating content for the sake of creating content...
3 Ways Marketing Drives Business Growth for SMEs
As a CEO, you think long-term. You see the big picture. You are not in the business of a short-term success but a long-term success. Of...
1-Minute Content Marketing Tip #3: Add External links to Your Content
While I was reading a Hubspot marketing blog entitled, The State of Content Marketing in 2021 [Stats & Trends to Watch], I was reminded...
Marketing AI - Identify these 3 Things to Know Which AI to Implement First
Step 1. Identify your business and marketing objectives. There are overwhelming amount of AI technologies and applications available....
3 Steps to Turn Marketing into a Growth Enabler for Your SME
What is marketing's role for an SME? Enabling business growth. Building a brand. Creating competitive advantage. Various responsibilities...
Organic Growth of Your B2B Business? Invest in Marketing.
Marketing is the most sustainable and effective way to achieve an exponential, organic growth for SMEs. How? By gradually lowering your...
3 things to consider when choosing your virtual event venue
Just like an in-person event, a lot of decisions need to be made throughout an event planning journey for a virtual event. One of the...
1-Minute Content Marketing Tip #2: Repurpose your content as much as possible
Repurposing your content as much as possible is the smart and efficient way to do content marketing. This doesn’t mean you shouldn’t or...
Cognitive biases: the reasons to invest in marketing
Our human brain uses a lot of energy to keep us alive. While it represents only 2% of our body weight, it consumes 20% of our body's...
1-Minute Content Marketing Tip #1: Create Content for a Specific Audience
It is the content marketing 101 and worth dedicating a blog post for: create content for a hyper specific audience. Just as you have...
Why inbound marketing over outbound marketing?
Why inbound marketing over outbound marketing? Ownership. Respect. Relationships. These are the three reasons why I prefer inbound...
4-Step Marketing Strategy for SMEs
There are many definitions of marketing strategy and a plethora of unnecessarily complicated (in my opinion) ways to create marketing...
Why is content marketing important to marketing’s long term success?
What is content marketing? Content marketing is a type of marketing that involves creating and publishing content that your target...
A website is a must to SMEs. Here’s why and where to start.
Why is a website critical for small to medium-sized enterprise marketing? Two words. Perception and relationships. Here is what I mean by...
Effective ways to do marketing with a limited budget
Split your budget into achieving short-term objectives and long-term objectives. Marketing is a long game. Expecting short-term results...
Marketing Data for SMEs - the Why, What, and How
Why is data important in marketing? Ultimate purpose of marketing data is to increase a return on your marketing investment. Without...
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