Common SME marketing mistake 1. Being too broad with the target audience "Not everyone is going to want to marry you." "It's impossible...

“How much should I spend on marketing?” This is a common question that SME CEOs ask. And the subsequent question is how to create a...

Many established SMEs who are just starting their marketing journey experience the temptation of skipping a goal setting exercise. You...

What is marketing strategy? There are many different ways to define "marketing strategy". When I googled "what is marketing strategy",...

Why is branding important? Working on your branding means establishing desired perception. Perception is our interpretation of the world....

What is the 6PM Framework? The 6PM (6-Pillar Marketing) Framework visualizes your marketing plan. It is a blueprint of your SME's...