I just love reading. Reading books energizes and gets my brain going. It also leads to researching new things, which leads to new ideas. In early February, I took three consecutive days off to recharge after working many more hours than usual for a few weeks to host our annual conference, #Empower. During my 3-day break, I read three different books. One of them is Flex by Annie Auerbach. Christine Greco, VP of HR at HarperCollins recommended it among many other books when we

As a CEO, you think long-term. You see the big picture. You are not in the business of a short-term success but a long-term success. Of course, short-term results need to be there for you to continue your journey but the ultimate goal is not a short-term profit. This way of thinking should be applied to your marketing as well. While generating short-term results is necessary to justify a continuous investment, its objective should be enabling a sustainable, long-term business

Just like an in-person event, a lot of decisions need to be made throughout an event planning journey for a virtual event. One of the decisions that you need to make early on is where to host your virtual event - again, just like an in-person event. I, with my team, host an annual virtual conference that attracts over 4,000 people across North America. From our experience, these are the three things a virtual event host should consider before choosing a virtual venue: 1) audi